Together with Foodfilm, we re-wrote the visual language of food. Sexy, graphic, funny, but still appetising, the campaign put M&S food back centre stage, where it belonged. The Belgian chocolate Jaffa Sphere featured in the launch film sold out by 3pm on the first day it aired, and became the fastest selling dessert M&S have ever stocked. The arresting visual treatment we created was embraced by M&S and taken across the store in all VM and packaging.
DIRECTOR: Foodfilm.