‘Adventures in…’ was such a juggernaut success for M&S food, we were asked to find the same recipe for fashion. Same heroing of the product, same attention to detail, provenance, and originality. So, exploding dye, self-stitching organic denim and magically shearing sheep were the order of the day. Sam Brown brought all of this to life in our ‘Art of…’ campaign that, for a time, saw an uplift in GM (clothing) sales at the beleaguered retailer.
DIRECTOR: Sam Brown.