Your airline's either got 'it' or it hasn't. Our second Virgin Atlantic campaign, also directed by Traktor, went global and almost supersonic. We created a campaign no other airline in the world would dare to by dramatising the totally unique flying experience VA offers. Thanks to the success of 'IT', we finally persuaded Atlantic to permanently change their shoe colour from black to red. Many creative gongs and a gold IPA Effectiveness Award followed this labour of love.
DIRECTOR: Traktor.