“Let’s all pile back to yours”. A phrase that can strike terror into half the population of Britain.
Dated kitchens, grubby bathrooms, dodgy DIY, weed-filled patios, rotten decking, all conspire to make us ashamed of our homes.
This insight led to us developing a new brand campaign for Wickes with “housebarrassment” at its core, and Wickes as its cure.
Its first outing increased leads by 14% and sales by 10%, year on year. Not too shabby.
DIRECTOR: Tony Barry.