A Christmas fairy and her rookie sidekick, clock onto the night shift and weave their own distinctive brand of festive Magic (and Sparkle). The campaign was heavily teased on Twitter using the #FollowTheFairies hashtag getting 12,000 followers pre-launch. The two fairies popped up in various locations throughout the UK dishing out gifts and random acts of kindness, and even covered a school in Cornwall in snow.
DIRECTOR: Philippe Andre.